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Oct 11

Zina L. Hassel Honored on Inaugural 2022 Channel Futures Technology Advisor 101 List 

Zina L. Hassel Honored on Inaugural 2022 Channel Futures Technology Advisor 101 List 

The List Recognizes Individuals Moving the Agent Model into the Future 

OCT. 10, 2022: ZINA L. HASSEL is among the honorees on the inaugural Channel Futures 2022 Technology Advisor 101 list. This is a list of the top-performing direct selling agents in the connectivity and communications channel as recognized by the editors of Channel Futures. The hallmark of these organizations is that they are sales-driven and customer-focused, delivering value around service provider and business-class communication and collaboration solutions.   

The Channel Futures Technology Advisor 101 is the first vendor and distributor-neutral listing of the leaders in what has traditionally been called the agent market. Finalist were selected after exhaustive research by the Channel Futures editorial team which reviewed nominees from our advisory board members, as well as leading executives, analysts and experts in the technology channel. Nominees stood out based on their business success, innovation, advocacy and thought leadership in the channel and their commitment to the customer experience.   

“The Informa Tech Channel Group is proud to bring to market for the first time a list of individuals who are truly best in class when it comes to delivering communication and collaboration solutions to customers of all sizes,” said Kelly Danziger, general manager and vice president of Informa Tech. “They truly represent the best of the best. This shows our organization’s commitment to the entire channel as the Channel Futures Technology Advisor 101 is the perfect complement to the industry-leading Channel Futures MSP 501.”     

The 2022 Channel Futures Technology Advisor 101, unveiled on, is the most comprehensive list of customer-facing communications and collaboration solution providers in the industry. The firms they lead vary significantly, with headquarters in more than 25 U.S. states and a range of customer verticals. They sell products and services from more than 500 technology service providers and partner with dozens of leading technology distributors.  

“Many agents left jobs as carrier sales reps decades ago to start firms that could offer their customers more vendor-agnostic solutions.” said James Anderson, senior news editor at Informa Tech. “They’ve gone on to represent a deep line card of the industry’s largest network providers, handling the complex process of telecom procurement on behalf of their clients. Moreover, they’ve evolved their portfolios to include data center colocation, cloud communications, customer experience and cybersecurity solutions. In the meantime, they continue to build credibility with IT leaders and other customer lines of business.” 

The Technology Advisor 101 Methodology

The Technology Advisor 101 honorees have demonstrated:   

Advocacy and Thought Leadership: The honoree represents partners to the vendor and distribution community. This executive provides trusted and unbiased feedback to the higher levels of the supply chain with the interests of fellow agents in mind. They exchange best practices with their peers with the vision of elevating the entire industry.   

 Business Success and Customer Focus: Honorees are high-growth performers with a willingness to evolve to meet business challenges. This technology professional has innovated their practice to add value, including but not limited to new services, deepened technological expertise and intellectual property. They respond to customer feedback and readily embrace change in order to create the best possible technology advisory firm for their clients. 

 “The Channel Futures Technology Advisor 101 honors the achievements of individuals who are founders, presidents, CEOs or leaders of teams that are rapidly growing and innovating in a highly competitive market,” said Robert DeMarzo, vice president of content for Informa Tech. “They are among the best sales professionals in the entire technology industry. In many cases, they have built their companies from scratch and thus represent true entrepreneurs.” 

About Channel Futures  

Channel Futures is a media and events destination for the information and communication technologies (ICT) channel community. We provide information, perspective and connection for the entire channel ecosystem, including solution providers (SPs), managed service providers (MSPs), managed security service providers (MSSPs), cloud service providers (CSPs), value-added resellers (VARs) and distributors, technology solutions brokerages, subagents and agents, as well as leading technology vendor partners and communication providers. 

 Our properties include many awards programs such as the Channel Futures MSP 501, a list of the most influential and fastest-growing providers of managed services in the technology industry; Channel Partners events, which delivers unparalleled in-person events including Channel Partners Conference & Expo, Channel Partners Leadership Summit, Women’s Leadership Summit, the MSP Summit, and Channel Partners Europe; and a DEI Community Group, our initiative to educate, support and promote diversity, equity and inclusion (DE&I) in the ICT channel industry. Channel Futures is where the world meets the channel; we are leading Channel Partners forward. More information is available at 

 Channel Futures is part of Informa Tech, a market-leading B2B information provider with depth and specialization in ICT sector. Every year, we welcome 14,000+ subscribers to our research, more than 4 million unique monthly visitors to our digital communities, 18,200+ students to our training programs and 225,000 delegates to our events. 


Press Release sourced from Channel Futures 
Media Contact: Buffy Naylor
Managing Editor, Channel Futures 


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