When Zina Hassel began the technology consultancy firm ZLH Enterprises (Manalapan), in early 2000, she was not thinking about an exit strategy. Consulting was what intrigued Zina. And the push to get things accomplished when suppliers said it couldn’t be done was what fueled the fire.
When Zina eventually retires from ZLH Enterprises, which she built from the ground up, she’ll be passing the baton to her daughter Jodi Hassel. And Jodi, who has been studying and mastering the business for the past seven years, will be ready. “She is fluent in almost every aspect of the business,” Zina told NJTechWeekly.com
Unlike some company founders who fret over the upheaval such a transition might cause, Zina is sure they will both be ready for the change. Jodi put it best when she said, “I know Zina will never truly leave the business. She may cut back and be more in the background, but she’ll always be there to give me advice.” Jodi is confident in her skills and abilities, and already manages the business during Zina’s absence.
The one thing these two differ on? Zina kept the business small and hands on, a boutique telecommunications consulting business. Jodi wants to build and expand the business, and knows there is plenty of room for growth in the market. Both agree that the best growth strategy is already in progress … continuing to shift the business from telecommunications to technology, and continuing to expand their channel programs and resources.